Dear
Adler,
I
hope my message
finds you well.
I
came across
your blog
while looking
for information on subsidiaries in Brazil and hope it's ok. I reach out with a few
questions. I am based in Shangri-La with a small company which
produces cosmetic insoles - a product I believe would be a great fit for the
Latin American market. I have a potential business partner in Brazil who is foreign as well (no permanent visa) so it would
make sense to start there. His name is James Hilton.
I am wondering however if you could recommend establishing my
company as a subsidiary - I've heard that importing products to Brazil can be
rather expensive if being done by a company from abroad so local presence might
make sense? And though I have known my business
partner for a handful of years, I'd still like to make sure that I have more or
less full control of the company.
I
hope that you
can spare a moment to guide me in this matter.
-----------------------
Dear
Barbara,
Thank
you for you
message. People from Shangri-La are indeed very
polite.
If
the products are going to be imported into Brazil, the taxation will not be
different, regardless of it being imported by an independent agent or by a
subsidiary/controlled company. The only difference might be the total price,
which is supposedly lower in an inter-company transaction (although transaction between companies belonging to the same group can't be too distorted, or Brazilian transfer pricing rules will apply).
If
the products are going to be at least partially produced in Brazil, then you might have a tax advantage.
I'd
love to help you out more, but you must share more about your plans.
Regards,
-----------------------
Hi
Adler,
Wow
– thanks for the speedy response, I’m sure you are very busy!
I
am currently exploring my options regarding production in Brazil, so far it
seems that its best for me to stick to China where my production takes place at
the moment. Also, I’d like to avoid complicating things too much in the
beginning so my main concern now is how to establish myself in Brazil (if at
all necessary to get my product into the country) and ensure that my partner
who is very well connected in Latin America doesn’t run off with my product.
So
I understand from your email that the import taxes, levies, duties etc are the
same regardless of who imports my product (my own subsidiary, my partner as a
local representative, a local company). I’ve learned that a subsidiary might be
complicated and perhaps taking it too far considering the stage I’m at – would
“exporting” or simply “appointing a representative” be good options to start?
Perhaps the most simple option would be for my partner to open her own company
in Brazil and register for import without my involvement? And a standard contract
between my company in Shangri-La and her company in Brazil including a clause preventing
her from launching a similar product in Latin America if we decide to go
separate ways would be the link between us?
Thanks
so much and I totally understand if you don’t have time to go through all this.
Kind regards,
--------------------------------
Dear Barbara,
Don't worry. You got me in a good
mood.
Your conclusion is very reasonable, and
in fact a good one. I see you never lost horizon in your plannings.
I would only add that you must register
your design and brand before the Brazilian Intellectual Property Institute
(INPI).
Since
you are a blog reader, I may draft the agreement for you and manage the registration
of the brand and design before the INPI.
Good luck!
Regards,
-----------------------
Hi
Adler,
Always
a pleasure to bring out the good mood. Have you
ever been in Shangri-La?
I’ve
found a list of trading companies who specialize in importing the type of goods
I am dealing with so I’ll start by approaching them and see which type of
compensation they expect for their services. I imagine its rather costly so
might not work! So you wouldn’t recommend my
partner to establish a firm to begin with?
Regarding
brand registration, I’m not sure what the rules are in brazil, but cant imagine
they are much different from the ones in Europe. I just realized that there is
a footwear company in Brazil with the same name of my company. Would it be a
problem?
-----------------------
Dear
Barbara,
I
have never been to Shangri-La, but I have friends that tell wonders about the place.
Your friend may start his own company, and I can help him
with it. It will take about 3 months to have everything ready. I just mentioned
the trading companies because they would allow you
to start right away. Also, depending on the amount of imports you plan to do, minimum capital requirements
are applicable (for example, for more than 150 thousand US dollars per
semester)
The
brand may be registered if the Brazilian company has not registered the brand
in all applicable categories. We must check it.
I
look forward to hearing from you.
Regards
-----------------------
Dear Adler,
Yes
its great here – you should visit!
My
partner is off for the weekend (some far flung place) so don’t expect to hear from her until this
upcoming week. Meanwhile, I read your post on Brazilian import costs to get a
better sense of the costs associated to my product specifically but it proved
more or less impossible.
Who should we approach in order to get an idea of the
full cost – do you think my shipping agent or a potential trading company would
be able to help?
Kind regards,
-----------------------
Dear Barbara,
Please note that this is an informal conversation, with no legal value.
Under normal conditions, the importation
of your product would have a total taxation of about 60% (not including port
and insurance expenses).
Again: you must hire professional advice before making plans.
However, you mentioned that the product
is made in China. In this case, a series of anti-dumping measure may apply.
These measure vary from the application of a flat penalty (usually about USD
14.00) over each unit/pair, to the application of an additional tax of 182% of
the product's value.
Many Chinese exporters will take their
products to be finalized in Vietnam or other nearby countries in order to avoid
these penalties. This practice, however, may be considered illegal by the
Brazilian government, specially where there is no real manufacturing in Vietnam.
Regards,
See also: